Global brand strategy firm Siegel+Gale has released findings from its sixth annual Global Brand Simplicity Index, which ranks brands based on their perceived simplicity. According to the findings, 63% of consumers are willing to pay more for simpler experiences and 69% of consumers are more likely to recommend a brand because it’s simple. “The Global Brand Simplicity Index has shown year after year that the benefits of simplicity remain constant,” said Howard Belk, co-CEO. “Brands that offer ...